We are Capucine & Madiane, a couple of brand designers based in the heart of the French countryside. Since 2017, we’ve been crafting timeless brand identities that blend elegance, heritage, and authenticity.
Our studio was born from a shared passion: creating visual worlds that don’t just catch the eye, but leave a lasting impression. Inspired by the nature around us, traditional craftsmanship, and the European lifestyle, we work hand in hand with our clients to bring brands to life that truly resonate with their audience.
Over the years, we’ve had the privilege of supporting creators, entrepreneurs, and houses across the globe, always staying true to our philosophy: design that combines refinement, storytelling, and sincerity.
Beyond design, we cultivate a deep appreciation for the art of living. Interior decoration and the restoration of our countryside home are at the heart of our daily life. We love giving spaces and objects a second life, always guided by attention to detail and the pursuit of timeless elegance, the same spirit that shapes our work as designers.
For us, every project, whether a brand or a room in our home, is an opportunity to create an atmosphere where authenticity meets refinement. This passion fuels our vision: elegance is not just a style, but a way of life, present in every gesture, every choice, every moment.
The Story of the Studio
Our Aesthetic Tale
It all begins in our countryside, where ancient oak trees stand tall and horses move with timeless grace. This is where our identity was shaped: a meeting point between classic elegance and the sincerity of our roots. Our logo, simple and refined, is the seal of this world. Around it weave the symbols that tell our story: horses, emblems of both luxury and passion, tartan, a timeless heritage evoking warmth and tradition, and the oak leaf, a tribute to our village and the strength of its roots. Yet our universe would not be complete without those who share our daily life. Our two dogs, loyal companions, run with us across fields and forests. Together, we visit the horses, in those simple, precious moments that nurture our vision of countryside luxury. Every detail, from riding boots neatly lined up to the bit hanging from the bridle, becomes a fragment of the tale. A story where nature, passion, and elegance unite to create a branding that is more than an identity, it is a way of life.
“Luxury lives in the simplicity of our roots, in the nobility of nature, and in the strength of tradition.”Our Philosophy
Our vision of branding goes far beyond designing a simple logo. We imagine complete, cohesive, and considered identities, capable of becoming the living mirror of those who carry them.
We draw inspiration from what surrounds us every day: the nobility of landscapes and a certain idea of luxury. A logo is not merely a graphic signature, but the mark of a legacy. A pattern becomes a memory, an icon becomes an emotion. Every detail transforms into language, into story.
We want each brand to live as an extension of its creator, an intimate and timeless reflection of their story. This is how we build our clients’ brands: as visual stories, becoming part of their own narrative, a heritage both personal and universal.
Our Values
Our Values
TIMELESSNESS
We craft identities that transcend time, beyond fleeting trends.
ELEGANCE
Every detail is conceived as a refined, subtle, and meaningful gesture.
AUTHENTICITY
Our brands are shaped from the true essence of those who carry them.
STORYTELLING
Each project is a story, a visual universe that resonates and speaks.
EXCELLENCE
From the first sketch to the final design, we strive for the most accomplished work.